Animoca Brands’ subsidiary, The Sandbox, announced a partnership with the Korean entertainment company ‘Cube Entertainment.’ This partnership promotes K-content globally via operating virtual space and developing digital assets.
This cooperation focuses on the comprehensive collaboration for commercial growth in the metaverse and NFT, which began with ‘AniCube,’ a new joint project between Animoca Brands, The Sandbox’s parent company, and Cube Entertainment.
Executives from both sides attended this collaboration event, including Sebastien Borget (Co-founder of The Sandbox), Yohan Lee (Director of The Sandbox Korea), Cindy Lee (Director of The Sandbox Korea), Kang Seungkon (CEO of Cube Ent.), Ahn Woohyung (CEO of Cube Ent.), and others.
About the Partnership
Through this collaboration, The Sandbox and Cube Entertainment will bring many enterprises and host events to showcase Korean culture in the virtual world with businesses labeled not only K-POP but K-Culture.
As a first stage, a K-Culture complex cultural area will be developed on Cube Entertainment’s LAND. In this blockchain-based virtual realm, users from all around the world may effortlessly experience Korean culture.
Cube Entertainment creates K-Culture material through relationships with Korean enterprises, while the Sandbox provides technological assistance for spatial projection and deployment. Cube-affiliated artists will work together to promote this location.
Cube Entertainment will develop K-culture material through several agreements with Korean enterprises, while The Sandbox will provide technological help for spatial projection and deployment.
“Cube is truly embracing the spirit of the open metaverse by moving one step further into The Sandbox via its K-culture hub, where it is actively curating local brands and partners of their main K-POP label and offering themes presence in The Sandbox through its lands,” said The Sandbox’s chief executive officer.
About the Sandbox
The Sandbox, an Animoca Brands consortium, is one of the decentralized virtual worlds that has fueled the incredible rise of virtual real estate demand, having partnered with major IPs such as Warner Music Group, Ubisoft, The Rabbids, Gucci Vault, etc.
Building on the previous The Sandbox IP, which now has over 40 million worldwide smartphone installs, The Sandbox metaverse provides participants and creators with a decentralized and instinctive tool for developing immersive 3D worlds and game experiences, as well as safely storing, trading, and monetizing their creations.
CUBE Entertainment has fostered many prospective talents into talented artists with good personalities, honesty, and ability based on a unique training method. It has been generating competitive content in the global market. Each section, planning, production, and promotion, comprises industry professionals who spotlight the artists with their experience and know-how.
Based on three principles of musicality, popularity, and uniqueness, CUBE musicians have been highlighted as outstanding content in the worldwide music industry. A new manner of CUBE targeting the global market has been offered. Even today, CUBE strives to generate exceptional and luxurious Asian content and is eager to share it with the rest of the globe.